Maybe I'm trying too hard. I believe that an escalator is the answer. It is the transformation of the stair from a task-oriented climb to a 10 second liesurely ride. With the escalator came a new moment in the shopper's time during which to advertise. Now consumers can spend the attention they once paid to the stair gazing over the realm of shopping and advertising. The escalator created a moment of forced gaze - or properly synthesized a stair.
My design, then is of a small escalator. I can find a moment within that escalator to reproduce.
Eh?
